Thanks @Shay for the reply. I’m using “10+ opens” just to keep things consistent, but that isn’t a magic number for us. We would be using email opens with or without time context to judge engagement, intent, and indications of possible internal conversations. We wouldn’t track a specific email (like “october newsletter”) in this way, but we’d want to differentiate between the number of opens on one email, and the aggregate opens across multiple emails in a given time frame. Here’s a few scenarios, as both examples you provided would be useful in different ways.
1. A Contact opens one email 10+ times in one day - This would show the highest intent with the highest urgency out of the four choices. If we saw this, there’s a good chance that the targeted contact is either exceptionally engaged, or they’ve forwarded a marketing email internally and that team is engaged in a timely manner. This would be a strong indication that it’s the right time for a salesperson to reach out and assist the internal conversation, and the salesperson would be able to look at the forwarded marketing email to see which topic was engaging. (ex. contact opens 1 email 10 times in one day)
2. A contact opens any emails 10+ times in one day - This is an interesting option, as it could indicate that one contact found a pain point, saw one of our marketing emails, and then started to go through their inbox to look at past marketing emails. While we wouldn’t see this as an indication of an internal conversation, we would definitely see this as an engaged contact with high interest. (ex. contact opens 5 emails 2 times in 24 hours)
3. A contact opens one email 10+ times regardless of timeframe - This shows either an internal forward and lower-urgency engagement (as it has taken other contacts longer than 24 hours to open the forwarded email), or a contact that is particularly engaged with the topic of a given marketing email. Either way, we’d want to track this separately as the above lists, but we’d certainly want to know when this threshold was met by any given contact. (ex. contact opens one email 10 times regardless of timeframe)
4. A contact opens any emails 10+ time regardless of timeframe - This just shows general engagement over time with our marketing emails. We probably wouldn’t use this as a trigger for immediate sales actions, but it’s good to know and would likely play into our lead scoring.
When it comes to “Open one email” or “open any email”, we likely wouldn’t track a specific email like “october newsletter”, but instead we’d want to know if there were 10+ opens for one email (regardless of the specific marketing email) or if there are 10+ opens across all emails combined (meaning of the x amount of emails this person received, they’ve reached a threshold of 10 opens over a given timeframe. ex. Opening 3 emails 3 times and one email once over the course of a week = 10+ email opens in a week)
Hopefully the context helps, let me know if you want any clarification.