I recently launched a website that helps users with daily NYT Connections game hints. It’s getting decent organic traffic, and a good number of returning users. I’ve been using basic SEO and sharing on a couple of social channels, but I’m thinking of using HubSpot to better understand user behavior and possibly build an email list or push notifications.
Has anyone here used HubSpot tools (like forms, popups, or email workflows) for a content-heavy site like this? I’d love advice on how to balance helpful UX with lead capture, and what’s worked (or not) for you.
Hi @jhon_785,
Thank you for posting to the Community!
I’d like to tag in some of our Top Contributors to see if they have any tips and tricks on this -- @BukunmiOdetayo@CHawkins and @Alex_Elborn Do you have any suggestions for @jhon_785?
Cassie, Community Manager
hubspot can definitely help with growing a connections-style site. you can use landing pages and forms to capture new signups, build email workflows to keep people engaged, and track everything with the crm so you know who’s active. pair that with social posts scheduled through hub
It’s all about combining content and SEO with HubSpot’s built-in CRM and marketing tools. You can create helpful blog content around popular Connections puzzles, then use HubSpot’s SEO tools to optimize your posts for visibility. Over time, track which keywords are bringing in the most traffic and focus your content on those areas. To make that process easier, I personally use T-Ranks — it’s a lightweight keyword tracking tool that helps me monitor search performance without the complexity of bigger platforms. Pairing it with HubSpot’s email automation and lead tracking can help you build a loyal user base while scaling organic traffic effectively.
HubSpot can definitely help, but for a site like yours I’d keep the setup very light at first. Since users are mainly coming for quick daily hints, aggressive popups or long forms could hurt the experience.
A good starting point would be a simple email signup such as “Get today’s Connections hints in your inbox” or a small exit-intent popup for returning visitors. You could also offer a weekly puzzle recap instead of sending daily emails, depending on how often users want updates.
I’d avoid asking for too much information—email only is probably enough. Then use HubSpot to track which pages subscribers visit and test different signup placements. Inline forms near the end of the hints page usually feel less intrusive than immediate popups.
Push notifications may work well for daily reminders, but I’d test them carefully because users can find them annoying. The main goal should be making the subscription feel like an extra convenience, not a barrier to accessing the hints.