How are you tracking interactions/events that HubSpot can’t track automatically (trade show interactions, partner webinar registrations, etc.)?
I have some go-to methods but wanted to see if there are any others out there. Ideally, the solution would allow you to see/store multiple interactions of this type for a contact, could be used for attribution reporting (through HS or through exporting to a BI tool), and would store some metadata such as the type of interaction and location.
In most setups I’ve come across this I’ve done it with a Salesforce CRM and use their campaigns object to track visitors against the campaigns performance. I’ve always been interested in trying out the marketing events object in Hubspot, but haven’t given it the time of day necessary to see if this is a path worth going down.
Hi @tsprunk ,
For this you can capture the values by either custom objects or by native integration with the Webinar tools as that will create the standard fields in HubSpot and data will be saved at the contact level in the same fields. For example, Zoom Webinar integration creates a field like Zoom Webinar Registered and Attended and duration of webinar attended.