Hi @Bryan99,
Here’s where I’d start:
- Research your audience - what types of content do they want to read about, get topic ideas, understand the length and format, etc.
- Brainstorm internally - Get some ideas on paper and then start to prioritize ones that will most likely resonate
- Use ChatGPT or AI - I recommend using this to help come up with additional ideas, not write the content…it should be an assistant
- You can also use AI to help create outlines, but the substance of the content should ideally be created by a human -- after it’s written you can run it back through your AI tools to help clean it up, fix grammar, change tone, etc. Again, use it as an assistant, not a crutch.
There’s a lot that goes into a successful content marketing strategy, but hopefully this can help you get started with the very early stages.
Good luck and welcome to the Community!