The New SEO Playbook: How AEO, GEO, and HubSpot Help You Show Up in Google AI and ChatGPT
Search has entered a new era. In 2025, AI-generated answers from Google and ChatGPT appear above the fold, reshaping how buyers discover brands. The question is no longer just “How do does my business rank?” but “How does it show up in AI answers?”
Hi @gabriel-nextiny and thank you for sharing these insights on the evolving landscape of search with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)! 
You’re absolutely right, the way people find brands online is changing rapidly, especially with AI-powered results like those from Google AI and ChatGPT appearing so prominently.
This shift is motivating many businesses to rethink their SEO and content strategies.
To add to your post, I’d like to share these resources that might be of interest:
- AEO Grader: HubSpot’s free AI Engine Optimization Grader reveals how leading AI engines like ChatGPT, Perplexity, and Gemini interpret your brand.
- How to Optimize Your Website with All in One SEO
If you have questions about implementing AEO or GEO best practices on your HubSpot website, or want to share your own experiences, please don’t hesitate to ask here.
Our community is here to support you on your journey to higher visibility in the age of AI-driven search!
Thanks again for bringing up this important topic!
And just a quick note, some of the links in your post don’t seem to be working. 
Have a great day!
Bérangère
@BérangèreL that AEO grader is pretty cool! Thank you for sharing!
Hi @DanielleGriffin, thanks so much for your feedback!
I’m glad you found the AEO grader helpful.
If you have any questions about using it or want to share your results or next steps, feel free to post them here, we’re always excited to hear how our community is leveraging these tools.
Let me know if there are any other resources or topics you’re interested in exploring!
Have a lovely day!
Bérangère
This is a great snapshot of where search is heading; ranking alone isn’t enough anymore, showing up in AI-generated answers is the new challenge. AEO and GEO are becoming essential, and pairing them with HubSpot’s tools makes the strategy feel a lot more achievable. Thanks for sharing such a forward-thinking playbook perfect timing for anyone trying to stay visible in the AI-first search world.
Good playbook. One thing I’d add at the top: SEO is still step one.
AI tools search the web first and answer from what they find. If you’re not in those results, the AI never reads your page.
After that, it’s about making the page easy for AI to understand and trust, so it includes you in the answer. And measure across many prompts and more than one AI model. We run hundreds of prompts across three models because the answers change a lot.
Full disclosure, I run a GEO agency (GeoCited).
Great insights! I think the shift from traditional rankings to AI search visibility is becoming increasingly important. Along with creating helpful, well-structured content, businesses need to build topical authority and earn credible mentions across relevant websites. At SEOBurf, I’m particularly interested in how traditional SEO and AI visibility strategies can work together to help brands get discovered in AI-generated answers. It’ll be interesting to see how this space evolves.
