Hi Everyone.
We have a Custom Deal Property that we would like to share with Google Ads and use to optimize a new campaign.
Example:
We know where our users work, and some of them work at Microsoft. We want to share this information with Google Ads and transform it into a Campaign Goal.
Does anyone know how to do it?
Thank you!
Hello, @GermanoWeber thank you for sharing your goal with our Community!
Depending on your conversion event type, you should be able to customize what value-based property you want to sync over to Google Ads. Here is our guide that details this for you.
To our top experts @danmoyle @Mike_Eastwood @MrJustinGivens any recommendations to @GermanoWeber matter?
Thank you,
Pam
Hey @GermanoWeber, great question!
You can create custom events through the HubSpot Ads page.
You aren’t able to select specific which fields are synced.
You can use a Form Submission type event trigger to send additional data with the event.
Then, in the Data Sharing section, you can enable the fields that are pre-defined by Google and HubSpot.
As I mentioned earlier, you aren’t able to provide any other custom fields to send.
When you are sending conversion data back to the ads that would help in the optimization of the Google Ads even without the work location in the data.
Why would you specifically need their work location back into Google?
Welcome to the Community @GermanoWeber! In addition to the resources shared by @MrJustinGivens & @PamCotton, I found this community thread asking about Deal information getting to Google Ads. There may be information there as well, to help or inspire an idea.