When you have multiple brands, business units or related companies, you may have questioned whether to use one HubSpot portal or several, have multiple domains add-on or use Business Units.
And itโs a very common question.
Most people donโt understand the difference and how to solve this question with HubSpot 
So let me tell you a little bit about each scenario:
โฃ ๐๐ฆ๐๐ฅ๐๐ก๐๐ ๐ก๐ ๐ฃ๐ฅ๐๐๐ค: ideal when brands or business units have no relationship with each other, have different types of customers, answer to a separate management group and canโt share information with each other because of legal issues. Even their work teams are independent.
โฃ ๐๐ฆ๐๐ฅ๐๐ก๐๐ ๐๐ ๐๐๐๐๐ค: this only makes sense when using different email sending domains, but the team is the same, the stakeholders are the same, the web and brand kit is the same and there is no need to break down metrics into reports.
โฃ ๐น๐ฆ๐ค๐๐๐๐ค๐ค ๐๐๐๐ฅ๐ค: here you work on 1 portal but with separate brands, domains, teams, assets and metrics. You share the database, this means you can cross-sell to your contacts and work the same with each of the Business Units, sharing the informationโฆ but all measured individually. You can even have a different App/Tech stack for each Business Unit (and again, in the same HubSpot Portal)
When you choose to work with ๐ฝ๐ช๐จ๐๐ฃ๐๐จ๐จ ๐๐ฃ๐๐ฉ๐จ in a HubSpot portal there are a lot of configurations to do to make this work correctly and without errors.
๐๐ฏ๐ฅ ๐ต๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ฏ๐ฐ ๐ค๐ฐ๐ฎ๐ฑ๐ณ๐ฆ๐ฉ๐ฆ๐ฏ๐ด๐ช๐ท๐ฆ ๐จ๐ถ๐ช๐ฅ๐ข๐ฏ๐ค๐ฆ ๐ฐ๐ฏ ๐ต๐ฉ๐ช๐ดโฆ so it has been a real challenge for many customers.
So, ๐ฎ๐ ๐ ๐๐ฎ๐ป๐๐ฒ๐ฑ ๐๐ผ ๐๐ผ๐น๐๐ฒ ๐๐ต๐ถ๐ ๐ธ๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ ๐ด๐ฎ๐ฝ in the Academy and in the HubSpot ecosystem, I created this Masterclass to guide you step by step and completely on how to set up your business units in HubSpot.
This way you donโt worry about forgetting anything important in the process.
If youโre thinking about Business Units with HubSpot, youโll definitely want to take a look at this: HubSpot Masterclasses
And Iโm always just a message away.
Moderator Note: this post was reviewed for relevancy and optimized for clarity on 4/2. Thank you for your contributions to the HubSpot Community!