# How to Reverse Email Opt-Out **URL:** \ **Category:** CRM\ **Created:** [August 23, 2017, 2:35pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122 "2017-08-23T14:35:28Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![CDavis](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cdavis/32/35493_2.png) [@CDavis](https://community.hubspot.com/u/CDavis)\ **Post date:** [August 23, 2017, 2:35pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/1 "2017-08-23T14:35:28Z")
I in advertantly clicked the Opt Out flag on a contact and need to get it removed. How do I do that? ---
**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\ **Post date:** [August 23, 2017, 9:25pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/2 "2017-08-23T21:25:22Z")
Hi @CDavis It’s not possible for you to reverse the opt-out on behalf of your contact, even if you did it. More on this here: [How can I resubscribe a customer?](https://knowledge.hubspot.com/articles/kcs_article/email/how-can-i-resubscribe-a-customer-who-accidentally-opted-out) If you can get them to submit a form, you can use the resubscribe email option described here: [How do I enable resubscription emails for forms?](https://knowledge.hubspot.com/articles/KCS_Article/Email/How-do-I-enable-resubscription-emails-for-forms) Hope this helps. ---
**Author:** ![dci](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dci/32/82448_2.png) [@dci](https://community.hubspot.com/u/dci)\ **Post date:** [October 17, 2017, 2:48pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/3 "2017-10-17T14:48:00Z")
Phil, I just posted on this topic and then came across your response and am happy to see that you address what was frustrating me… Phil Vallender wrote: It’s not possible for you to reverse the opt-out on behalf of your contact, **even if you did it.** So I’d like to ask one last time and I’ll move on… are you absolutely sure there is no way to reverse when someone inadvertently and or mistakenly places a contact, or contacts in “opt out of email”? I’ve made this error w/ about 100 contacts and definitely do not want to ask them to take some action to fix my error. \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* I just posted this elsewhere on the topic: The responses and comments that come from HubSpot regarding this topic frustrate the heck out of me because they ignore a specific point that NSC\_Sage, and I have made, where as we "inadvertently and or mistakenly placed a contact, or contacts in “opt out of email”! The contact(s) did NOT ask to be opted out nor did they make any selection to opt themselves out of receiving emails!!! These lines from “edjusten” are the exact same ones I received from other HubSpot support peeps: “We take opt-out status very seriously here at HubSpot.” And here’s the kicker, again from “edjusten”, “ **Any contact who has opted out** cannot receive a marketing email, and the contact must opt back in according to the instructions forwarded to you earlier.” What HubSpot can’t seem to hear, get and understand is that individuals like NSC\_Sage, and I, AGAIN… inadvertently and or mistakenly placed a contact, or contacts in the “opt out of email” category!!! And again, I REPEAT, the contact(s) did NOT ask to be opted out nor did they make any selection to opt themselves out of receiving emails!!! \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\* ---
**Author:** ![Jenny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny/32/24_2.png) [@Jenny](https://community.hubspot.com/u/Jenny)\ **Post date:** [October 23, 2017, 2:54pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/4 "2017-10-23T14:54:47Z")
Hi @dci, Thank you for sharing your thoughts. [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74) gets to the root of the matter which is that this is not feasible within HubSpot. The responses you have received from HubSpot Employees speak more to the reason that this is not feasible as opposed to the fact itself. HubSpot Employees and Moderators are in the Community in an effort to assist all users, so please note that while their responses may include more information than the immediate answer, we always want to give more than a “yes” or “no” when possible to provide insight into why the answer is what it is. When it comes to opt-out, we are commited to maintaing both your email sending reptuation and all contacts’ privacy and rights in regards to receiving marketing emails, which is why the answer is what it is. I hope you can understand we never want to cause you more frustration, but simply provide as much context as we can. In the meantime, Ed has provided you with next steps in your other thread. Thank you, Jenny ---
**Author:** ![MFrankJohnson](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mfrankjohnson/32/22490_2.png) [@MFrankJohnson](https://community.hubspot.com/u/MFrankJohnson)\ **Post date:** [March 26, 2018, 1:38am UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/5 "2018-03-26T01:38:25Z")
**Q** : “…are you absolutely sure there is no way to reverse when someone inadvertently and or mistakenly places a contact, or contacts in “opt out of email”?” **Short A** : YES **Longer A** : Frankly, intention is irrelevant with regard to the email opt-out feature in many email provisioning platforms. Think of the email opt-out feature like a bullet fired from a gun -- no matter what your intention when you send it _ **you** _ cannot take it back. Period. The contact must go through the resubscription process Phil linked to earlier. ---
**Author:** ![GLC](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glc/32/2401_2.png) [@GLC](https://community.hubspot.com/u/GLC)\ **Post date:** [June 8, 2018, 8:21am UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/6 "2018-06-08T08:21:08Z")
I have accidentaly opted myself out of receiving my own marketing emails, but have not fully setup our Hubspot ssystem yet. Is there not an easy way to opt myself back in? I do not have a previously sent email to opt myself back in from. ---
**Author:** ![Jenny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny/32/24_2.png) [@Jenny](https://community.hubspot.com/u/Jenny)\ **Post date:** [June 11, 2018, 7:47pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/7 "2018-06-11T19:47:56Z")
Hey @GLC, I just sent you a resubscribe email so that you can opt yourself back in 🙂 In the future, you can resubscribe/opt yourself back in by 1) filling out any form on your website (you will be directed to a preferences pages) or 2) clicking the email subscription link in the footer of a marketing email you have received from your portal. Thanks, Jenny ---
**Author:** ![GLC](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/glc/32/2401_2.png) [@GLC](https://community.hubspot.com/u/GLC)\ **Post date:** [June 27, 2018, 1:43pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/8 "2018-06-27T13:43:03Z")
Hi, Are you able to resubscribe my colleague [penelope.edwards@travellocal.com](mailto:penelope.edwards@travellocal.com) Or is there an easy way for me to do this? Thanks ---
**Author:** ![Jenny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny/32/24_2.png) [@Jenny](https://community.hubspot.com/u/Jenny)\ **Post date:** [June 27, 2018, 7:56pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/9 "2018-06-27T19:56:24Z")
Hey @GLC, I don’t see your colleague as having opted out of receiving emails; if they have unsubscribed, they would be able to opt in by going to the bottom of a previously sent marketing email and selecting “update email preferences”. If you’re still having issues, can you please share screenshots of what you are seeing on your end that is indicating the user has unsubscribed? Thanks, Jenny ---
**Author:** ![NatHiggins](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nathiggins/32/74584_2.png) [@NatHiggins](https://community.hubspot.com/u/NatHiggins)\ **Post date:** [February 23, 2021, 5:32pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/10 "2021-02-23T17:32:58Z")
It looks like this might no longer be accurate, according to this Knowledge Base article: [https://knowledge.hubspot.com/contacts/remove-an-opt-out-of-email-status.](https://knowledge.hubspot.com/contacts/remove-an-opt-out-of-email-status) It seems as though you can now opt clients back into emails. Am I understanding the acticle correctly? ---
**Author:** ![PamCotton](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pamcotton/32/47916_2.png) [@PamCotton](https://community.hubspot.com/u/PamCotton)\ **Post date:** [February 23, 2021, 11:30pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/11 "2021-02-23T23:30:10Z")
Hello @NatHiggins , correct, updating this old thread, currently you can only do this action to contacts who were [opted out manually from the contact record](https://knowledge.hubspot.com/articles/kcs_article/contacts/how-do-i-unsubscribe-or-opt-out-contacts-from-email), through an [opt-out list](https://knowledge.hubspot.com/articles/kcs_article/contacts/import-an-opt-out-list), or through a [subscription status update via a workflow](https://knowledge.hubspot.com/contacts/manage-your-subscription-preferences-and-types#workflow). Kindly, Pam ---
**Author:** ![MurraySellars](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/murraysellars/32/45473_2.png) [@MurraySellars](https://community.hubspot.com/u/MurraySellars)\ **Post date:** [June 8, 2021, 6:54pm UTC](https://community.hubspot.com/t/how-to-reverse-email-opt-out/3122/12 "2021-06-08T18:54:00Z")
@NatHiggins I owe you a beverage of your choice if we ever end up propping up the same side of a bar! Many thanks!