How to Prevent Bad Data from Reconversions?

Marketing & Content Hub Lead Capture Tools
1

Hello! As I understand from this post, it’s not possible to disable reconversions on non-HubSpot forms.

Has anyone found a solution or control to prevent bad data from form submissions from overwriting good data already in the CRM?

For example, say, we have this “good data” in the CRM, which will be used to print mailing labels.

This individual enters their contact information on our website to download a free resource. In a rush, they enter the following “bad data” and hit submit:

My understanding is the bad data will overwrite the good data since the email address matches. Is there a way around this? The only thing I can think of is to remove the HubSpot embed code from the site settings altogether, which is not ideal.

Thank you for any information you might have to share!

2

Hi @JHuynh,

Pre-populated fields in forms can help with this issue. If a person has accepted cookies before, a form was submitted before and the form in question is set to pre-populate (see Options tab in form editor), then HubSpot should show the correct information. A website visitor would probably not overwrite good data with bad input.

Besides that, this is a tricky issue and I’m not aware of fixes that would not increase overall complexity. HubSpot assumes that newer information is better information. There currently aren’t ways to judge whether new might also be incorrect. This would require machine learning which is not yet a feature within HubSpot.

Best regards!

3

Thank you for the information, @karstenkoehler!