“Some of my clients’ websites get indexed easily on Google but struggle to appear in Bing. Why does Bing indexing take longer, and what’s the fastest way to get posts indexed?”
Bing can sometimes take longer than Google to discover and index new content, but there are a few things you can do to speed it up.
First, make sure the site is verified in Bing Webmaster Tools and that the XML sitemap is submitted and accessible. For new posts, IndexNow is one of the quickest options because it can notify Bing directly when a URL is published or updated.
I’d also check the basics: make sure the page isn’t blocked by robots.txt, has a proper canonical URL, returns a 200 status code, and is internally linked from relevant pages that Bing can already crawl.
For troubleshooting, check Bing Webmaster Tools for crawl or indexing issues and use the URL Inspection tool where available. Also, don’t rely on submitting the same URL repeatedly. Fixing crawlability and giving Bing a clear site structure usually works better than repeated manual submissions.
Sometimes, a website or webpage gets indexed by Google initially but later gets deindexed. What could be the main reasons behind this? The client is also pushing us for an explanation, so what should we tell the client in this situation, and what steps can we take to prevent it from happening again?
Yes, this can happen even when a page was indexed before. Search engines regularly recrawl and reevaluate pages.
Common reasons include a noindex tag, canonical changes, duplicate or thin content, crawl/server errors, redirects, or the page losing internal links.
I usually recommend checking the URL in Google Search Console/Bing Webmaster Tools first, especially the indexing status, canonical, crawlability, and HTTP status. Fix the underlying issue, then request a fresh crawl.
For Bing, IndexNow can also help notify Bing about new or updated URLs, although it doesn’t guarantee indexing.