There really is no cookie-cutter way to increase your websites rankings via SEO. Each website will have its own unique strategy. It’s important that you have a strong domain authority, up-to-date and relevant content, a mobile-friendly design, clean HTML and CSS, and a positive user experience.
Here are some resources that might help you develop your own SEO strategy and overall help improve your sites rankings:
- Fix SEO issues in the Reports → Page Performance tool (if you’re still able to access it - they are rolling out a beta Analytics tool where this is no longer available)
- Complete certifications in the HubSpot Academy (Inbound, Content, Contextual-marketing, Growth-Driven Design are good examples)
- Identify and fix issues using Google Webmaster Tools: Google Search Central (formerly Webmasters) | Web SEO Resources | Google for Developers
- Google Mobile-Friendly Test: Introduction to Lighthouse | Chrome for Developers
- HubSpot SEO Resources: SEO: 35 Free Resources - HubSpot Resources
- SEOMoz Free SEO Tools: Free SEO Tools by Moz | Try Premium SEO Checkers for Free - Moz
- SEOMoz Resources: https://moz.com/learn/seo
The key is having patience and rankings aren’t earned over-night. It can be awhile before you start seeing results.
Hope this helps a little!