I have created a sequence for customers to verify their contact information. Some of the information is optional, for example, an alternative phone number.
When I want to enroll a contact in the sequence, I get an error message stating that no details are provided for the fields.
Is there a way to show a blank value where the Personalization Token fields do not have a value?
Hi @ChristoV ,
Yes, you can show blank spaces (click spacebar) for unknown personalization tokens, for this you can edit default values for properties concerned here, Settings >> Content >> Pages >> Personalization >> Edit Defaults (for the specific objects).
You can refer here for detailed overview: Create default values for personalization tokens
If this helps, feel free to mark it as the solution 
and give it an upvote 
!
Hi @Jigar_Thakker,
Thank you for the reply. Unfortunately, this does not solve the issue.
I have tested this with the Company property ‘Alternative Phone Number’.
I created a basic template to pull company information:
I’ve set a default value as you suggested:
When I attempt to run the sequence, I get an error.
Hi @ChristoV,
Understood! The default values only work for marketing mails and other content pieces.
Here’s a workflow workaround for sequence templates:
For reports and views, you’ll need to filter out the property with the “default value” to know the exact number of known ones.
Let me know if you need further assistance.
Yes I am experiencing the same issue. Support are telling me that I need an Enterprise subscription, which I feel is unnecessary as this is quite a basic sales feature.
Hi @HWild and Happy Friday!
Thanks for reaching out to the HubSpot Community!
As @Jigar_Thakker mentioned, you can add a fallback value for personalization tokens, which is used when a contact doesn’t have data for that property.
For more details, see these resources:
- Use personalization tokens
- Create default values for personalization tokens
To use personalization tokens on website or landing pages, a Content Hub Professional or Enterprise subscription is required.
For SMS messages, the Marketing SMS add-on or Marketing SMS Short Code add-on is needed.
Thank you for your feedback, I’ll make sure it’s shared with the team.
Bérangère
Hi, I do have a fallback set on the personalisation token, but when you enrol contacts in a sequence it doesn’t allow you to send the email to any contact where the fallback option is required.
Hi @HWild, thanks for the clarification and feedback!
I’ve noticed a similar idea already present in our Ideas Forum: Personalization Tokens: Set a default value in sequence email templates.
To contribute, you can upvote the existing idea and share more details about your specific use case in the comments.
Thank you and have a lovely weekend!
Bérangère
Hi @ChristoV ,
An update here! The personalization token fallback value for email templates is now in private beta. For all tiers, you can request beta access on the product updates page.
This means you can add fallback values while creating/editing email templates, so you don’t face sequence enrollment failures.
Note: When manually enrolling contacts in sequences, missing personalization tokens will still be highlighted to maintain personalization in your prospecting outreach.
If this helps, feel free to mark it as the solution and give it an upvote !
