How to distribute multiple unique links with one enail?

Marketing & Content Hub Email Marketing Tool
1

Hi everybody,

I am facing the following issue.

We want to send our customers an e-mail with an unique link for each customer to use individually.

On the one hand, we could do it manually, for each customer we send a new email with a new link. This would be quite a pain.

So, we’d like to send an email where we can use a CTA, providing an unique link for each email-adress.

I am looking forward to your answers.

Cheers

Dennis

2

Q: How to distribute multiple unique links with one email?

Short A: Use personalization tokens in URL parameters.

Longer A:

We’ve had success using a combination of URL query parameters and HubSpot Personalization tokens in email to achieve your desired result.

Example:

https://example.com/?utm_source={{contact.email}}, when used in an email to a contact whose email address was ‘bob@example.com’, would yield a link as follows:

https://example.com/?utm_source=bob@example.com

(see image)

hubspot-email-utm-parameter-using-personalization-token.png
hubspot-email-utm-parameter-using-personalization-token.png1360×647 50.1 KB

Here’s the code for that email:

<p>Hi {{contact.firstname}},</p>
<p>This is what your unique link looks like - <a href="https://example.com/?utm_source={{contact.email}}">https://example.com/?utm_source={{contact.email}}</a></p>
<p>Sincerely,</p>
<p>Your name</p>

Obviously, since HubSpot keys on email address and therefore guarantees uniqueness in this contact property, every link created using this technique is guaranteed to be ‘unique’ as long as you’ve REQUIRED all contact records to have email addresses.

Additionally, depending on your use case, this could / would prove problematic should your recipient forward the email containing their ‘unique link’.

3

Thanks Frank,

However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

I have several utm variables I need to send, and the URL becomes long and ugly. I want to hide it behind the “Click Here” text or better as a button link.

This issue I have not been able to solve?

Any ideas?

Thanks in advance

/Jess

4

There no option for HTML is the sequence.

How can we achieve this in sequence?

5

"However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

"

Is it working?

6

Which other personalization tokens are available?

7

Is it possible to use the contact ID instead of email address as the unique identifier?

8

Yes, Contact ID is available as a personalization token.

9

Awesome! Thanks for confirming.

A few more questions as we’re testing this now:

  • Is there a way to generate this tracked link using the HubSpot UTM tool?
  • Can this be used in Sales Sequences (we tried implementing it in a sequence today and it doesn’t seem to fire properly)
  • Where can data for the tracked link be exported? Just in Google Analytics or is there a way to export in HubSpot?
10

Are personalization tokens only avaialble in Enterprise? JWT is out of the questions, what about OAuth?