How to consume Hubspot analytics for recommendations?

Developer Support APIs & Integrations
1

I wish to consume analytics and send recommendations on basis of that. For the above-mentioned topic. I wish to get the document, reference link, or steps. How that can be done via API. Use case: I have a listing website. I wish to send recommendations to users consuming the analytics tracked by HubSpot analytics. Where the data the exchange will take place? From where the emails send? How HubSpot will know that we have a new listing published on my website. How can I send dynamic data via email? Dynamic data is the recommend listing on the basis of analytics.

Let me give you eg. Suppose I have a real estate website and not hosted on HubSpot it’s external. I have properties listed on this in categories such as residential, office, commercial, etc. In this case, if a registered user visited residential properties in California. I wish to send a recommendation to them. The recommendation will have related properties from my real estate website via email from Hubspot. I wish to carry forward the marketing journey.

Now here I wish to understand.

What user data do I need to capture on basis of that I can trigger the emails via api.

2

@jpsanchez , perhaps you have some advice for this?

3

I am looking for some references or links to api doc which will help me
achieve that.

4

Hi, this is a good one!.

ok, first of all i will try to “translate” your intentions of the job to be done.

I will like to send email marketing content based in the digital foodprint behavior of my “visitors”, “contacts”, “clients”, …

In order to to acomplish this you need several assets.

- You need a system to track visits, generate cookies and Store it.

- You need a CRM or similar in order to Store information from your different types of visits. ( the extrangers and contacts)

- You need a process that will relate each cookie with each Store contact.

- You need a Workflow that will trigger emails based in different set of rules.

You can achive it with different set of tools. In my opinion the easy way will be:

Use HubSpot Marketing Hub.

Insert the tracking code from hubspot in your owned website in order to see if it can be track. If yes HubSpot will manage all the cookies , visitors, etc..

The second part. How to group the contacts. This can be done in several ways.

One could be by custom events you can create in hubspot.

Second could be just SMART list with condition based in the URL or tags from your website.

The last part. The Workflow.-

You can use as a initial condition based in the smart list and a second condition based it in the number of times a url is visit and /or what ever is important for you.

The harder way, will be to use HubSpot API and integrate it with your website. This is a long shoot.

Hope this helps!

Best!

JP

:wink:

5

That’s really helpful.
And good to know that can be done by tracking custom behavioral events.
I wish to automate the email content and since the email will trigger on
custom events the content also needs to be dynamically update.
Are you aware about any such link which will help me.
Regards
Sandeep