Hi there Community! We have just completed a large upload of contacts and unfortunately many of them ended up automatically associating with the wrong company. In subsequent attempts to fix our upload, we can’t seem to unassociated the records and get them attached to the correct company enmass. We have hundreds of thousands of leads so going one by one isn’t an option. We’ve tried clearing out email domain, website url, etc and reuploading with new proper data, but nothing seems to work. Any ideas?
Hi @ychartsnick,
HubSpot itself doesn’t have any features to clear assocations in bulk, unfortunately.
Incycle, a data management app, could be an option for you. I haven’t used it myself but it could be worth exploring since it seems to include association features. (Whether it also has disassociation features I don’t know.)
Before making any changes, make sure that you disable automatic association of contacts/companies.
Best regards!
Thanks for the reply Karsten. I am curious if there is a way to upload the information again that will change the associated company for a contact. We’ve tried clearing fields and re-uploading data but nothing seems to change the associated company once its been set. Any thoughts on what field is the driver there?
Hi @ychartsnick,
This information is not stored in a field. Once the association is established, it can’t be changed by upload or bulk edit, unfortunately, only manually. The only way to remove the association by bulk would be to delete the records (at least the records of one of the associated objects).
Best regards!
Ok, so if I deleted the company record (while having associated company connection turned off) that would clear the “associated company” on all contacts. If I then flip on the “automatically Associated Company” setting it should then create companies based on email domain correct? Really appreciate your input, this is a complicated piece of functionality.
So, how do I manually edit even 1 associated company with a Deal. I can’t find any way to edit it.
I figured it out. NVM.
Hi @ychartsnick,
That’s what I would expect to happen, yes. Big disclaimer: I haven’t seen your portal from the inside, there might be other factors I’m not aware of.
I’d highly recommend to back up the records that you’re planning on deleting (= exporting them).
You can also set up a HubSpot developer portal and test this behavior before unleashing it onto your database: https://developers.hubspot.com/get-started
Last but not least, if you have any automation set up (especially workflows), make sure that there aren’t any company based workflows or contact-based workflows that enroll contacts based on a company property.
Best regards!
Hi @ychartsnick,
There’s a product update here 
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View the full context of related records and clean up associations in bulk
What is it?
You can now view the full relationship context around one or more records and remove outdated or incorrect associations in bulk, all in just a few clicks. From the index page, see all associated records in a single, structured view and quickly clean up your data to keep your CRM accurate, reliable, and up to date.
Why does it matter?
CRM record associations can quickly become outdated when contacts change companies, deals shift ownership, or data imports create incorrect relationships. Today, keeping associations current requires time-consuming workflows, developer support, or manual updates one by one. This creates inefficiencies that waste time and spread errors across records, making teams question whether their CRM data is trustworthy.
The new bulk association editor saves time and reduces errors by giving you a fast, straightforward way to inspect and remove incorrect associations in small batches. This helps ensure your CRM remains a reliable and high-quality source of truth for your team.
How does it work?
View the full relationship context around one or more records
- Navigate to any index page
- Select up to 100 records using the checkboxes
- Click Review Associations
- Review the records’ associations, organized by record type
Optionally, filter the records
- Select an association type
- Select an association label
Select the outdated or incorrect associations to fully disassociate the records.
- Select a group or set of individual records.
- Click Dissociate to remove the selected associations in bulk
- Confirm your selection to fully disassociate the selected records
Who gets it?
This feature is available across all HubSpot products and subscription tiers.
Best regards!