You need to first determine the costs associated with attending the event, including registration fees, travel expenses, and any lost productivity from being away from work. Once you have determined the costs, you can compare them to the benefits you expect to receive from attending the event
ROI = (Benefits - Costs) / Costs * 100 therefore you need to know the following as far as marketing is involved
- Increased knowledge and skills: Will attending the event help you or your team gain new knowledge and skills that can be applied to your work?
- Improved performance: Will attending the event help you or your team improve your performance, productivity, or efficiency in your work?
- Networking opportunities: Will attending the event provide opportunities to network with other professionals in your field, potentially leading to new business opportunities or partnerships?
- Professional growth: Will attending the event contribute to your or your team’s professional growth and development, potentially leading to career advancement or promotions?