Schema Made Simple: How to Become the AI Answer (From SEO to AEO)
Today’s buyers are asking AI tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity for direct answers, often without ever clicking a website.
That shift is why SEO alone is no longer enough.
Welcome to Answer Engine Optimization (AEO), the evolution of SEO for an AI-first world. At the center of AEO is schema markup, the structured data that helps AI understand, trust, and reuse your content as the answer.
Learn more about it and how to implement it in HubSpot from our latest HubSpot User Group event recap: Schema Made Simple: How to Become the AI Answer (From SEO to AEO)
