Depends upon the industry and what’s going on in the market, but it’s a good idea to include this activity in your annual business review.
Definitely audit personas on a full-scale every year, but there could be insights to be gained from smaller, targeted audits every quarter to ensure your efforts are on track. Monthly may be too granular and clog up your process and efforts with too much changing and rehashing
I’d weigh several factors, depending on your industry, but perhaps every 6-12 months. It’s important to stay flexible and if your industry has experienced change recently. Certainly annually, with a comparison of how your personas performed based on the prior year’s evaluation.
I would say regular audits should occur quarterly with updates as needed post audit. I would be careful with making drastic changes if there are projects underway that could be affected by a shift in direction. Would have to be certain that a change is necessary. I also think after a large project has finished you could also do an audit and update to see how the project may have changed the personas you had at the start of the project.
How much of the updating is done through qual vs. quant data?
At a first glance I’d say 6-12 months. To have enough time to test through tactics how the actual buyer personas perform and keep in mind the industry shiftings.
Every 6 months and the minimum for updating personas once a year.
Once a year unless there are mitigating factors like the pandemic, something new is launched or our offerings are revised.
Yes
As soon as there are any changes in target audience, it’s very subsjective
I would think you would evaluate it as the environment in your area changes or as it effects your customer’s business.
When you determine that you want to address a new audience or when the preferences of an existing audience have changed.
I usually update the buyer persona annually.
I would do it 2 or 3 times a year
I would update personas when something changes in the business environment: A change in the product portfolio, competitive landscape, market or regulatory landscape or customer preferences.
A few times a year.
When a large-scale new internal development occurs or external factors (i.e. a pandemic) will intrinsically impact previous personas. Otherwise, auditing 2-3 times a year to stay on track and implement small-scale improvements
Audits should be conducted at least 2-3 times a year in order to stay updated on buyer personas and information.
Every 4 to 6 months.
Agree with those who said 4-6 months and couple times a year^^