Yearly.
Yearly
Normally, I would say yearly. With the pandemic bringing in new roles and changing org charts in a number of verticals, I would recommend at least bi-annually.
1-2 times a year as the market and products are constantly evolving.
Every month
Hello @JorieMunroe , i think auditing and updating of buyer personas should be done yearly in line with the business yearly goal setting.
We have 3 core personas that we review bi-annually. We also have a plan for creating micro personas that focus on specific groups within those.
Things are changing with time. That’s why we need to research, surveys, and interviews to know Audiences goal and pain point. Personas need to be updated with them.
anually
Quarterly or yearly
hi i think yearly
Hi Jorie,
I think it would be best to audit personas every 6 months or so, and the minimum for updating personas should be once a year.
As a non-profit, I’d like to audit yearly or as we have the need to expand or add a new program. And then update as we’re seening trends change in the type of client we’re serving.
Quarterly, by editing the existing personas with any more information than I’ve known with time and interactions, and creating new personas for any new segment that might come up as a new prospect to do business with that have different goals than the ones I already have.
quarterly at least
It depends on business
We are just starting to look at developing persona’s for our organization. Once we get them up and running, I think we will need a least 6 months to a year before we have enough experience using them to before we audit and update.
If there’s a disruption in the industry and economy in general. Certainly the pandemic is one of them, new technology, etc.
I think it’s based on business (B2B or B2C, seasonality, business type) an unexpected external events (i.e. pandemic).
I believe we should always keep track of all the interactions with the customers, and if we identify something is not working anymore then it’s time to re-evaluate our current personas!