There’s never a one size fits all answer for marketing. In my case, as a freelancer I’ve done it twice a year. When I’ve been working or consulting for companies it should go from 3 months to 4 months according to their resources, but… It also depends on how relevant is the update, somethimes it can be something that changes the gme, it needs to be done ASAP, or something that may not change at all the outcome but it is nice to know, it can wati