How often do you clean your contacts database?

Academy Study Groups Study Group: HubSpot Marketing
981

Once a month

982

monthly

983

Once a month is enough.

984

once a quarter

985

Every quarter

986

Monthly

987

quarterly

988

Quarterly

989

quarterly

990

Every 6 months

991

quarterly

992

Quarterly

993

Every 6 month

994

Once a month would be good if I have time. Quarterly is more common

995

Quarterly for the DB at large and monthly for specific campaign segments to add external outcome data via import/export to contact records.

996

quaterly to be more thorough

997

I have worked with B2B companies most of my time and I have closely worked with data engineering teams. I have also seen the best email marketing campaigns with more than a 30% open rate. It all depends on the data that you are managing in the marketing automation platform and how consistently you are cleaning up the opt-outs. Removing the inconsistent or not relevant records from your data would increase your campaign performance.

998

Database cleaning on one-to-one basis: Constantly

Bulk cleaning: quaterly

999

so far our process has been to review buyer personas once every two weeks. we conduct a detailed review after every campaign we run be it by email, LinkedIn, or Google. Open to seeing how everyone else does this.

1000

quaterly to be more thorough