# How does lifecycle stage sync work?

**URL:** <https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work/137922>\
**Category:** CRM\
**Tags:** crm\
**Created:** [August 13, 2025, 11:15am UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work/137922 "2025-08-13T11:15:14Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ozgesilla](https://avatars.discourse-cdn.com/v4/letter/o/cdc98d/32.png) [@ozgesilla](https://community.hubspot.com/u/ozgesilla)\
**Post date:** [August 13, 2025, 11:15am UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work/137922/1 "2025-08-13T11:15:14Z")

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How does lifecycle stage sync work? (Update the lifecycle stage of a contact when the lifecycle stage of their primary company changes. Note: this setting doesn’t apply when a company moves backwards in your process.)  
I activated the sync action. However, I have companies with lifecycle stage=customer, but the contact’s lifecycle stage is opportunity.  
I don’t know what I am missing?

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**Author:** ![Jigar\_Thakker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jigar_thakker/32/63606_2.png) [@Jigar\_Thakker](https://community.hubspot.com/u/Jigar_Thakker)\
**Post date:** [August 13, 2025, 12:21pm UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work/137922/2 "2025-08-13T12:21:47Z")

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Hi @ozgesilla ,

Make sure the associations are rightly labeled, as the sync works with the primary company: [Automatically set and sync record lifecycle stages](https://knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects#:~:text=Lifecycle%20stage%C2%A0value%20on%20a%20primary%20company)

Understand the primary company association: [https://knowledge.hubspot.com/records/associate-records?hubs\_content=knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects&hubs\_content-cta=primary-company#understand-the-primary-company-association:~:text=activity%20was%20deleted.-,Understand%20the%20primary%20company%20association,-There%20is%20a](https://knowledge.hubspot.com/records/associate-records?hubs_content=knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects&hubs_content-cta=primary-company#understand-the-primary-company-association:~:text=activity%20was%20deleted.-,Understand%20the%20primary%20company%20association,-There%20is%20a)

If this helps, feel free to mark it as the solution ✔ and give it an upvote 👍 !