# How does lifecycle stage sync work exactly

**URL:** <https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work-exactly/137927>\
**Category:** CRM\
**Tags:** professional\
**Created:** [August 13, 2025, 12:17pm UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work-exactly/137927 "2025-08-13T12:17:47Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![ozgesilla](https://avatars.discourse-cdn.com/v4/letter/o/cdc98d/32.png) [@ozgesilla](https://community.hubspot.com/u/ozgesilla)\
**Post date:** [August 13, 2025, 12:17pm UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work-exactly/137927/1 "2025-08-13T12:17:47Z")

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How does lifecycle stage sync work? (Update the lifecycle stage of a contact when the lifecycle stage of their primary company changes. Note: this setting doesn’t apply when a company moves backwards in your process.)  
I activated the sync action. However, I have companies with lifecycle stage=customer, but the contact’s lifecycle stage is opportunity. I don’t know what I am missing?

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**Author:** ![Victor\_Becerra](https://avatars.discourse-cdn.com/v4/letter/v/87869e/32.png) [@Victor\_Becerra](https://community.hubspot.com/u/Victor_Becerra)\
**Post date:** [August 13, 2025, 4:59pm UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work-exactly/137927/2 "2025-08-13T16:59:50Z")

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Hi @ozgesilla  
Thank you for reaching out to the Community!  
I’d like to invite some community members who are subject matter experts to join this conversation.  
[@Jigar\_Thakker](https://community.hubspot.com/t5/user/viewprofilepage/user-id/610147) @karstenkoehler @jforte - Would you be able to share any insights on this? Your expertise would be greatly appreciated.  
Best,  
Victor

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**Author:** ![Jigar\_Thakker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jigar_thakker/32/63606_2.png) [@Jigar\_Thakker](https://community.hubspot.com/u/Jigar_Thakker)\
**Post date:** [August 13, 2025, 6:33pm UTC](https://community.hubspot.com/t/how-does-lifecycle-stage-sync-work-exactly/137927/3 "2025-08-13T18:33:34Z")

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Hi @ozgesilla,

Please make sure each contact’s associated company is marked as the Primary company (only the primary company triggers the sync).

You can check how the sync works and its limitations here: [Automatically set and sync record lifecycle stages](https://knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects)

To ensure the sync is configured properly, associate a test contact with a company whose lifecycle stage is set to Customer as the Primary company, and confirm that the contact’s lifecycle stage updates to Customer.

Understand the primary company association: [https://knowledge.hubspot.com/records/associate-records?hubs\_content=knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects&hubs\_content-cta=primary-company#understand-the-primary-company-association:~:text=activity%20was%20deleted.-,Understand%20the%20primary%20company%20association,-There%20is%20a](https://knowledge.hubspot.com/records/associate-records?hubs_content=knowledge.hubspot.com/object-settings/manage-how-lifecycle-stages-sync-between-objects&hubs_content-cta=primary-company#understand-the-primary-company-association:~:text=activity%20was%20deleted.-,Understand%20the%20primary%20company%20association,-There%20is%20a)

If this helps, feel free to mark it as the solution ✔ and give it an upvote 👍 !