# How does lead flows work? **URL:** \ **Category:** Lead Capture Tools\ **Tags:** forms\ **Created:** [January 25, 2017, 4:05pm UTC](https://community.hubspot.com/t/how-does-lead-flows-work/838 "2017-01-25T16:05:10Z")\ **Posts on this page:** 1\ **Showing post:** 2
**Author:** ![MayPascaud](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/maypascaud/32/35178_2.png) [@MayPascaud](https://community.hubspot.com/u/MayPascaud)\ **Post date:** [January 25, 2017, 6:04pm UTC](https://community.hubspot.com/t/how-does-lead-flows-work/838/2 "2017-01-25T18:04:57Z")
Hi [@BevPerkPics](https://community.hubspot.com/t5/user/viewprofilepage/user-id/3117), Thank you for reaching out! With the [Lead Flows tool](http://academy.hubspot.com/lead-flows-videos-training), you are able to add a non-intrusive pop-up form to your website in order to generate new leads, and then send these submissions over to your HubSpot portal. From what I can tell, it sounds as though you’re looking to either send customers a followup email after submitting the Lead Flow form, or sending them to another page after their submission. It is not possible to send contacts followup emails with the free Marketing tool - you would only be able to set this up with Marketing Basic, Pro, or Enterprise, as this includes access to HubSpot’s sophisticated [Marketing Email tool.](https://knowledge.hubspot.com/email-user-guide-v2) Lead flows would not have the ability to redirect someone to another page, because they consist of a form overlaid on top of an existing page - they cannot command the page itself to redirect. However, you could include a link to another page, blog post, etc. in the inline thank you message that appears after someone has submitted the Lead Flow. Let me know if you have any questions on the above! May --- _[View the full topic](https://community.hubspot.com/t/how-does-lead-flows-work/838)._