How do you use YouTube as part of your marketing strategy?

YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please reply to this post and answer the questions below:

  1. How are you using YouTube as part of your marketing strategy?
  2. Is there something you’d like to utilize better with the platform to optimize these efforts?

*To learn more about this, check out the YouTube Strategy: Making the Most of YouTube’s Platform and Algorithm lesson via HubSpot Academy.

1.I am a content creator on YouTube.

2.I am here to learn and implement the knowledge gained.

Hi @Vianostar! That’s great! Are there any areas in your YouTube channel or production process that you would like to learn more about in particular?

1 - As Head of Admissions for B school I can use Campus Videos, Student video testimonials, faculty videos on you tube which will help respective audiences to finalise their decision of admission.
2- I want to understand how Effectively I can do above mentioned things on youtube

Hi @DMoharir

These all sound like great videos to have in order to help people make their decision. I would also recommend embedding those videos back on your website to enhance your site experience. Find your most visited pages on your site and add a video that helps with the goal of that specific page. Also create videos that then turn into blog articles. The posibilities with video are endless.

Are you using your youtube videos on your website?

Have you seen any growth since you started using it?

How are you measuring success on these efforts?

Here’s a HubSpot guide on YouTube Marketing. I hope this helps!

G

1) Electronic dance music creator trying to put new music of mine, new remixes, and music videos with a message behind them such as a moral teaching or something that teaches about life. Thinking of even doing potential tutorials on making electronic music especially Trance music.

2) Recently I have been learning more about SEO which to be honest I never knew about before. Trying to be good in SEO so when I publish a new video it can be out there for more potential views.

@DMantilla That’s exciting! Your channel/videos sounds very intentional that can provide great opportunities to interact with your audience.

There are a few best practices when it comes to optimizing YouTube SEO such as:

  • Including key words in your video title
  • Including key words in your video file title
  • Adding subtitles (also in multiple languages if possible)
  • Using most relevent video hashtags
  • Always include a video description

Hope this helps!

1 I want to start a YouTube channel and bring something new and different to the community
2 I want to learn more about digital,content and YouTube marketing

Geh,

1. I have the same thought as you. I would love to start a youtube channel and bring something new an exciting to the table.

2. I want to become more educated on digital, content and marketing as well. Great thought process!

Hi @KStephenson

Is this a personal youtube channel or a business related one? What industry are you on?

Here you have a resource that could help you with video ideas:

Hope this helps!

G

Hi @Geh
This sounds great. New and different is a great place to start!

Is this a personal youtube channel or a business related one? What industry are you on?

Here you have a resource that could help you with video ideas:

G

I am creating a new life coaching business and I am wanting to use YouTube to advertise for the business and educate people in self care. I have just started creating videos and not sure what type of video will work best.

Hi @jerfri

You can do research on other life coaches on youtube that have a similar approach to yours and check their videos. Which ones have the most views? How long have they been doing it? What types of videos get the most engagement? Are these unrelated, or is this a video series or video podcast consistent effort?

These questions can help you find some ideas that could work for you.

Also, here you have a resource that could help you with video ideas:

Good luck!

G

I want to post short skits with a serious message and market my clothing brand in them. I have a bunch of ideas on how I want to do it..but I’m gonna have to play each character.

Sounds like a really fun project, when you have something done please share it so the community gives you feedback. That is a great way to learn and make it better over time.

G

Skits and demonstrations should really help you achieve your goals with this rype of businuess. Seeing people in clothes helps when youre shopping onlie and are curious as to how the item would look or fit.

I think 3 key things that are most important on Youtube are: Content - Visual - Attractive thumbnail.

  1. How are you using YouTube as part of your marketing strategy ? I’m using it as an attractive tool, explain more clearly to the audience about our work.
  2. Is there something you’d like to utilize better with the platform to optimize these efforts? I think I need to be better at content

1) Creating videos to get a better reach and also spread the brand name in other social channels.

  1. I’m using YouTube to share my professional dance progress and build up my library of videos related to dance, health, and wellness
  2. I’ve developed a template to organize my keywords on YouTube and on my website to help boost my SEO. I’m working on creating content that’s more relevant as well.

Thanks everybody for sharing!

@stylishlysable @Abhinash @Hue @LKelley

Let us know if you have any other questions about your video or video marketing efforts.

BTW: We have a free workshops happening tomorrow at 1:30pm EST in case you are interested and you can make it.

Register here for the Video HubSpot User Group [HUG] event:

Producing Video Series and Podcasts for Brand Affinity Marketing

Hope you can make it.

G