At the moment we haven’t been documenting our trade show sales at all which is why we are eager to start this initiative.
We use the Hubspot CRM at the moment which includes using deals to track our sales. What isn’t clear to me is how I can use our current tools to track tradeshow sales. If we could just track the sales I can manually do the ROI calculation, that isn’t a big issue.
What I would love to do is import a list of our tradeshow contacts into the crm, and after a year (we have a very long sales cycle) get a report on the total deal amounts that resulted from those trade shows. But I am not sure that is possible, so I am curious how others do it.