How do you use hubspot to prove ROI of tradeshows

Hi,

I’m working on something similar to what you describe. We too have a pretty long sales cycle, and the deals could be worth a lot.

Would you put recurring events in that “Event Connections” property (Event X 2022, Event X 2023, etc.)?

If so, you would have to add options once a year when the event participation is decided. I don’t see that as a problem. As long as the options have unique names and you use a multi-select list, you should be able to report on, for example, Number of contacts collected from a specific event or Events influencing a specific Deal.