# How do you qualify leads?

**URL:** <https://community.hubspot.com/t/how-do-you-qualify-leads/40549>\
**Category:** Study Group: Inbound Sales\
**Created:** [July 12, 2021, 12:58am UTC](https://community.hubspot.com/t/how-do-you-qualify-leads/40549 "2021-07-12T00:58:30Z")\
**Posts on this page:** 1\
**Showing post:** 361

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**Author:** ![MKillion](https://avatars.discourse-cdn.com/v4/letter/m/f4b2a3/32.png) [@MKillion](https://community.hubspot.com/u/MKillion)\
**Post date:** [February 6, 2024, 6:17pm UTC](https://community.hubspot.com/t/how-do-you-qualify-leads/40549/361 "2024-02-06T18:17:11Z")

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To qualify leads, assess them against criteria such as Budget, Authority, Need, and Timing (BANT). This involves determining if they have the budget for your product or service, the authority to make purchasing decisions, a clear need your solution can address, and a timeframe that aligns with your sales cycle. These factors help gauge a lead’s readiness to buy and prioritize sales efforts effectively.

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