To uncover the needs and goals of one’s leads in an effective manner, one ought to listen actovely to their problems, express empahty towards the lead’s situation and ask open ended questions often. It is also important to conduct research and understand the industry challanges and market trends. I once worked in a technological solutions firm where i met a lead names sarah who worked for a growing e-commerce organization. I was able to make use of active listening skills and ask open ended questions. This enabled me to gain a proper understanding of her needs and goals. The conversation was warm and full of empathy and srah was able to revela alot during our conversations. We developed a good rapport and she expressed interets in the product we had to offer and reuested for a follow up demonstration.