How do you optimize your site for rich snippets?

Academy Study Groups Study Group: SEO
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The search landscape has changed dramatically over the past several years. One of the big changes is the introduction of rich results, sometimes referred to as rich snippets. They are visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web page.

There are several different kinds of rich snippets, and not all will be relevant to your business.

  • Based on how your website appears today, share one type of rich snippet that you could be optimizing for.

Bonus Question: How will you go about optimizing your web page for this rich snippet? (i.e., work with a developer, use a plugin, implement manually)

*To learn more about this, check out the Optimizing Your Website for Rich Results lesson via HubSpot Academy.

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use a plugin

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Well, I think I can try using plugin first.

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@SZaman and @Jess19 any featured snippet in particular you’re interested in optimizing for?

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Reviews and local pakcs! Keeping up-to-date with our business profile and responding to posted Google Reviews. Maybe implementing manually since our company does not have a lot of reviews.

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I will use Goggle’s Structured Data Markup Helper

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I will use plugin

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I am implement manually on my web page for rich snippet

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I will use plugin because my cms is wordpress.

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Images and local rich results

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I would like to implement manually.

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I will use a plugin.

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I will use a plugin.

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Reviews using a plugin

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Images and site sub-links

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We could be optimizing around our app charts and images.

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Since I am using Word press, I will start with plugins.

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Create a GMB account, post pictures, videos, reviews on it

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First, try to use the plugin.

20

I will use plugins