The naming convention used for individual campaigns is very important. We break it down by channel, date, name of campaign, and segment.
For example, if I’m sending out a email campaign announcing registration for a new webinar to prospects, the naming convention would look like: EM_20230131_WebinarRegistration_Prospects.
If I’m building a workflow that will send several emails supporting the webinar within it, the naming convention would be: WF_20230131_WebinarRegistration_Prospects
Our company also has a shared folder that operates as our digital asset library that is accessible to anyone working a campaign.