When creating your first campaign, you must first figure out the purpose of the campaign. You can do this by gathering putting in place information such as brand kit, logos, design, colors, typograhy. Next you should create buyers personas and ask where they hang out. This would lead you to what type of campaign is fit for your buyer personas and your customers. Set objectives and kpi’s. Use CRM for organization and strategizing. Create a calendar to make sure everything is covered from posting contents to engaging with your customers.