Active buyers are identified by using all the available tools to gather the highest amount of information which makes possible to categorise a persona as an active buyer.
Whether it’s by using social media, website visits, blog comments, reachout via phone or chat. It’s like executing a “checklist” with different criteria or signs that might indicate a persona is an active buyer looking for a product or solution I can offer and when that persona checks all or most the boxes it becomes an active buyer or potential customer.