Today, ChatGPT, Perplexity, Gemini, and other LLMs decide whether your brand even gets to be part of the final decision-making process. For many brands, though, they’re invisible to LLMs while their competitors (with inferior products) win new business.
Fixing that disparity starts with a solid online foundation (which we just covered) in our on-site AEO authority session.
On-site AEO training: AEO Authority System - Part 1
Note, however, on-site AEO is about 15% of the battle, and off-site AEO is 85% of the AEO game. In Part 2, May 28th at 1 pm EST, we’ll go deep on off-site AEO strategies.
June 28, 2026 | 12 PM EST | Virtual
HubSpot HUG event: AEO Off-Site Blueprint: The Four Off-Site Pillars of AI Consensus | HubSpot Academy & Community Programs
On-site AEO full replay: https://share.vidyard.com/watch/pZWrFhk89sposj9pPmak4L
Host:
- Kevin Barber, Head of AI Growth @ Lean Labs