Content marketing has several benefits. But just like every other thing, it also has some negatives. And one of the biggest negative point is that it is hard to evaluate. You must be really skillful to judge a content’s performance.
So how do you do that?
Do you depend on some metrics or some tools to judge if your content marketing efforts are working or not?
Hi @Sam62,
This is a great topic, thank you for posting. I wanted to share a couple of resources, but I would also love to hear how other Marketing experts evaluate the performance of their content!
Resources:
2021 Content Marketing Statisctics
State of Marketing Report 2021:
Content Marketing Lesson: Measuring and Analyzing Your Content
This would be really helpful. Thanks for posting @MiaSrebrnjak
negative
