Hi there,
How can you differentiate between inbound and outbound leads, looking at their first touch point i.e., if a lead has filled out a form but originally was created through outbound sales activity, this should be classed as an inbound lead.
Hi @LDeniz,
The original source properties give this kind of context: Understand Original and Latest traffic source properties
Best regards!
Hey @LDeniz
so you can take a look at Original source
as Karsten mention
and what we also do with some customers is create a custom property with special values
to have a better understanding of referrals/propection/others.
hope this helps