@MattPutt and @LizO Thank you so much for such detailed knowledge sharing here!
I love both your inputs; a well thought out lead scoring depends heavily on desk research, consulting stakeholders across the org with a focus on sales and marketing collaboration to define the best leads in unison.
MattPutt said it nicely, “I’d say it took about a month of time all-in-all (over a 3 month period), consulting, mapping, consulting, building, testing, re-building etc.”.
I love the excel import idea and will be logging this as a product enhancement idea!