In the past we used HubSpot’s lead scoring tool and it worked just fine for us. As our company and therefore amount of leads and customers stared growing quite rapidly we stopped using the lead scoring tool as it did not serve us in a wished manner any more.
My goal is to start using the lead scoring tool again and hopefully asap. But currently I have not figured out a way to create a lead scoring model, that serves us when we have 7 different services and therefore many different routes for leads – feels like it will be a way too complex entirety.
Would appriciate tips from anyone who has managed to tackle a similar issue, and has created a lead scoring model that works for many different services etc.
Thanks!
-M