When trying to connect with leads, make sure to do research on them to see if they are a good fit for your customer profile and as well as trying to engage with them whether it is by phone, social media, technology, etc. Always personalize your form of contacts, as it inclines them more since you are showing genuine interest. Don’t push and make sure to prioritize them by always following up and giving suggestions that can potentially have them move on to further stages in the strategy proccess.