How do you actually get internal buy-in for new B2B software? (CFO / Security / Legal)

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Hi everyone,

I’m currently researching how middle managers and operators actually get new B2B software approved inside their companies.

From what I’m seeing, the hardest part often isn’t choosing the vendor — it’s translating the vendor materials into language that works for CFO, Security, Legal and other stakeholders, and personally driving the process through multiple internal teams.

If in the last 6 months you’ve been the internal champion (or heavily involved) in getting a tool of $10–15k+ ARR approved through at least 2–3 different stakeholders — I’d be really grateful for 15–20 minutes of your time.

I’m not selling anything. This is pure research — I just want to understand where the real friction and manual work sits in that internal process.

You can reply here with any thoughts.

Thanks a lot in advance!

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Thanks for sharing! Would love to hear more about your experience.

Could you tell me a bit about a recent situation where you had to get internal buy-in? What was the hardest part — preparing materials for CFO/Security, coordinating between teams, or something else?

Happy to jump on a quick call if easier, or we can just continue here.