# How do nurtures work with the frequency cap

**URL:** <https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434>\
**Category:** Email Marketing Tool\
**Tags:** workflows, marketing-email, enterprise, email-deliverability\
**Created:** [June 12, 2025, 7:49pm UTC](https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434 "2025-06-12T19:49:47Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![TLarson3](https://avatars.discourse-cdn.com/v4/letter/t/7ba0ec/32.png) [@TLarson3](https://community.hubspot.com/u/TLarson3)\
**Post date:** [June 12, 2025, 7:49pm UTC](https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434/1 "2025-06-12T19:49:47Z")

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Hey Hubspot World -

Question for you all: If I enroll somone in a nurture workflow - say a 5 mail sequence with weekly delays - and at some point a quafilied record hits the email frequency cap, what happens to them in the workflow?

I know in Marketo that when you set up a “Nurture” and a person hits an email frequency cap, Marketo holds their spot and then delivers the mail once the cap resets.

So, for exmample, I’m 3 weeks in my 5 week nurture - I’m supposed to get mail #4 on a Thusrday, but before that Thursday I hit my frequency cap of 2 mails for that week. I know that Marketo will hold my spot until the next week (when my cap resets) and send me mail #4.  
I’m curious, does Hubspot do something similar?

Thanks

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [June 12, 2025, 8:01pm UTC](https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434/2 "2025-06-12T20:01:23Z")

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Hi @TLarson3,

There is no such out of the box feature in HubSpot. With the cap enabled, emails will simply eve dropped if they surpass the limit - unless you choose to exclude those emails from the frequency cap, see here: [Set up an email frequency safeguard](https://knowledge.hubspot.com/marketing-email/set-up-an-email-frequency-safeguard)

If you want a “hold a spot” functionality, that would have to be configured manually within the workflow, using delays and checking how long ago the last email send was (delay further if too recent).

Best regards!

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**Author:** ![TLarson3](https://avatars.discourse-cdn.com/v4/letter/t/7ba0ec/32.png) [@TLarson3](https://community.hubspot.com/u/TLarson3)\
**Post date:** [June 12, 2025, 8:12pm UTC](https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434/3 "2025-06-12T20:12:20Z")

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Thanks @karstenkoehler . One follow up, I noticed that when you do a “regular” email there is an option to ignore frequency caps. I don’t see anything like that on the “automated” emails, so if I have caps turned on - is it safe to assume that any “automated” emails will then be goverend by that cap as there is no “ignore” option?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [June 13, 2025, 4:11am UTC](https://community.hubspot.com/t/how-do-nurtures-work-with-the-frequency-cap/134434/4 "2025-06-13T04:11:17Z")

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@TLarson3 I also have this option for automated emails:

 ![karstenkoehler_0-1749787815968.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/e/4/e414bc1ec0a21b6175b1a3edc89ded76b8977d1c.png)

You might have to unpublish or recreate the email as some settings are not accessible anymore once an automated email is published.