How do I create custom audience in Facebook Ads using contact data from Hubspot?

Marketing & Content Hub Ads
1

The subject says it all, but I’m curious if the community has encountered this situation and found a solution.
I’d like to integrate Hubspot with Facebook’s Business Manager such that I can create a custom audience in Facebook Ads that will constantly refresh itself with contacts from Hubspot. That way, when a contact gets added to Hubspot, they’ll automatically be added to a particular custom audience and will see a relevant ad.

2

Hi @gsayer

You can do this through a workflow

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There are a couple of things you can consider for your enrollment trigger based on what you are describing:

  • contact lead status is “new”
  • create date is after day you turn your workflow
  • filled out a form (blog subscribe, contact us, offer/gated content form)

But the possibilities are truly endless here. You could create a custom audience based on hubspot score (to determine what kind of ads they are ready for) or persona or region or… you get the point :wink:

Let me know how that works out for you!

Diana