How do I attribute UTM parameters to leads coming from an external page?

Marketing & Content Hub Lead Capture Tools
1

Current Funnel Set up

  • I have a marketing funnel page hosted externally through webflow.
  • I use webinar jam lead capture form since people are registering for a webinar.
  • I use zapier to transfer this form submission data to a hubspot form so customer information lives in hubspot.
  • I attach a tracking URL to the page to know where they are coming from.

Problem

The UTM parameters set up in the tracking URL are not showing on the contacts (Just shows unknown). I’m assuming its because the form submission on the page is not occurring on a hubspot form.

How can I get UTM’s to work with my current funnel set up?

2

Hi @SSilesky,

Thanks for reaching out to the Community!

Great question! Let’s check in with our experts to see if they have any recommendations for you.

Hi @Lucila-Andimol, @Gilempert, @JuanGomez0818, @LautaroDelPlato - Hey champions, could you please provide any advice here?

Thanks!

Diana

3

Thank you!

4

Hi @SSilesky

I think it depends on how you are creating your UTM parameters.

Here is a guide article that can help you create them

to see the proper informatión in HubSpot.

You can use any content (HubSpot’s native or 3rd party)

and then push the informatión to HubSpot.

Try it out and let us know how it goes.

Hope this helps

5

I actually use the hubspot URL tracking! It’s set up the way the article says. It shows up under the correct campaign but the UTMs are all unknown