How can you extend the value of your next piece of content?

I will repurpose my old blog post - a list of agency software - into a post on LinkedIn and SlideShare. I could also develop a series of FAQ on these, as well as a series of Case studies and a Pro/Con closer look.

I could also create an Infographic and make it more shareable on social media.

I will create videos and digital training.

I’m thinking of repurosing a blog post into a thread on twitter and also into a short podcast.

I created a piece of content outlining how to take care of their jackets as an Instagram post. I could repurpose this as a PDF downloadable document.

Experts in the field of relationships on my podcasts which we be reformatted into blog post, email series, and ultimately compiled as an e-book

I would like to position each piece of content as something that can be revisited in social media post series as well as email marketing newsletters

it would be really easy and beneficial to turn out client’s blog posts into video formats

I need to start by thinking roots up, rather than the other way around. I originally created a podcast with little social media content to support. However, now I realize I needed to start with the shorter form content at the roots then expand.

I would do so by writing each chapter of my ebook as a main blog post with subheadings. I will also be making infographics regarding certain sections of the ebook to share on my social media pages. I might even make videos for courses I plan to sell.

I will start with buyer persona and According to that I’ll create the repurposed content.
Mostly my buyers love to
1.See the videos
2. Infographic
3. Using instagram for small reels
:slightly_smiling_face:

Assuming the content to be repurposed is blogpost. I can create the following:

1. Video version of the blogpost

2. Video snippets of topics based from the original content which can be disccused independently

3. Podcast

4. Quotes and Captions

I usually record videos about my painting process, but it’s just the time lapse videos with MBG. So from now on I want to republish those into tutorial videos and use my voice to present them.

I have discussed this with my team and we have come up with - a video, ebook, infographic, ppt, and microblog

We are a very lean content team and are always looking for ways to recylce content and give it new life. I am currently working on a blog series that will be combined into an ebook when complete, so very helpful tips from the instructor on this one. We’re also considering ways we can use this content for our podcast and YouTube channel.

Lot of opportunities out there. Blogs, guides, checklists and videos. In my case, I feel checklists are great as they are short, concise and there is a satisfying quality about checking off something in your process. They are also easily shareable and saveable in your files or gallery for ready referencing or even showing it to a friend while hanging out.

I will take my next blog post and make it into an infographic. Then start an email campaign with the blog post and infographic.

I will repurpose content to multimedia (audio, image, text) by creating posts, infographics, motion graphics, podcasts and press releases

Our content is broadly guidance and advice. We might seek to:

  • Translate the content into a webinar
  • Begin a conversation around organisation’s experience around the challenge area or in implementing our advice on LinkedIn
  • Take any key principles / steps to create a carousel of graphics for LinkedIn/Instagram

I actually have a blogpage on Facebook where I produce interview posts between me (as the interviewer) with local chefs. I also created an Instagram account, re-word (as a summary/quote) of the whole interview content to repost on IG and insert link backward to the original post on FB.

Now I know that other than that, I can also create podcasts of interview for audience who loves listening. Or doing Youtube channel for that.

Use different platforms, Instagram and Linkedin.

Break posts into sub-topics

post twice a day 7 days a week for constant engagement.