I will repurpose my old blog post - a list of agency software - into a post on LinkedIn and SlideShare. I could also develop a series of FAQ on these, as well as a series of Case studies and a Pro/Con closer look.
I could also create an Infographic and make it more shareable on social media.
I need to start by thinking roots up, rather than the other way around. I originally created a podcast with little social media content to support. However, now I realize I needed to start with the shorter form content at the roots then expand.
I would do so by writing each chapter of my ebook as a main blog post with subheadings. I will also be making infographics regarding certain sections of the ebook to share on my social media pages. I might even make videos for courses I plan to sell.
I will start with buyer persona and According to that I’ll create the repurposed content.
Mostly my buyers love to
1.See the videos
2. Infographic
3. Using instagram for small reels
I usually record videos about my painting process, but it’s just the time lapse videos with MBG. So from now on I want to republish those into tutorial videos and use my voice to present them.
We are a very lean content team and are always looking for ways to recylce content and give it new life. I am currently working on a blog series that will be combined into an ebook when complete, so very helpful tips from the instructor on this one. We’re also considering ways we can use this content for our podcast and YouTube channel.
Lot of opportunities out there. Blogs, guides, checklists and videos. In my case, I feel checklists are great as they are short, concise and there is a satisfying quality about checking off something in your process. They are also easily shareable and saveable in your files or gallery for ready referencing or even showing it to a friend while hanging out.
I actually have a blogpage on Facebook where I produce interview posts between me (as the interviewer) with local chefs. I also created an Instagram account, re-word (as a summary/quote) of the whole interview content to repost on IG and insert link backward to the original post on FB.
Now I know that other than that, I can also create podcasts of interview for audience who loves listening. Or doing Youtube channel for that.