I conduct a regular series of webinars relating to marketing and sales challenges for manufacturing and engineering companies. We regularly re-purpose some of the information contained in these workshops as follows:
- LinkedIn carousel posts with bullet-pointed tips relating to the key topics covered in the workshops
- blog articles based on the content in the webinars
- short video snippets covering these topics that are promoted in outbound emails, and also posted on LinkedIn
- gated eBooks covering the content of the workshops