How can you extend the value of your next piece of content?

I really loved the metaphors and examples in this lesson about content recycling. This is something that I already do, but didn’t have the words to express how it all interconnects. Now, I’ll be more intentional about how I recycle content. Most places I’ve worked have done this in a backwards design way, where they created the content offer first, and we broke that up into pieces to recycle in a variety of short-form media. However, I really appreciate the flipped perspective.