You can extend the value of your next piece of content by adding more to it. For example, when people read a recipe, they like seeing photos and the process of that recipe, people don’t like just reading text. So adding the value to your post is key to not only increasing engagement, but also visibility and shares. But it does depend on the type of content you’re putting out. if it’s videos, maybe add more effects and bullet points for people to understand the information being said.