It takes a lot of time and energy to create a piece of content. Keeping this in mind, how could you repurpose your next piece of content into new formats? Share with us in the comments below.
*To learn more about this, check out the Extending the Value of Your Content Through Repurposing lesson via HubSpot Academy.
The video series I’m about to create will also be repurposed into:
- complimentory blog posts
- a checklist (downloadable)
- an ebook
- a webinar (LIVE + on-demand)
- a LinkedIn LIVE discussion
- various SoMe postings
- potential speaking engagements on 3rd party channels
In addition, it will be placed on a dedicated Landing page and linked to a pillar page on **. We will also use it in on-going nurture tracks for people converting from other sites (but fitting the persona profile in terms of topic relevance).
Thinking it will be an academic publicaiton
That sounds good. I think the whole key to thid repurposing thing is what you said. fitting the persona profile
For the subsequent topic I choose to write upon, I would start embedding video links amongst them. These video links would contain a little bit of information about each subhead that I write about. Side-by-side, I would be doing -
I like the idea of panel discussions and interviews
I will make a list of 5 supporting subtopics with keywords.
I will create content for each supporting subtopic.
I will recycle blog content and format it into an ebook, Tuesday morning motivation and a downloadable checklist for entrepreneurs.
Đối với chủ đề tiếp theo mà tôi chọn để viết, tôi sẽ bắt đầu nhúng các liên kết video vào giữa chúng. Các liên kết video này sẽ chứa một chút thông tin về mỗi tiêu đề phụ mà tôi viết về. Ở cạnh nhau, tôi sẽ làm -
Working on a new content which I title “baking the right red velvet cake,” I will adjust my previous content by removing old pictures & putting up new ones.
I will make the effort of talking about the origin of red velvet, every ingredient in it and why every ingredient is important. I will make an addition of a step by step video to make it easy for my audience to understand better.
Lastly, I will put up a call to action by encouraging my audience to subscribe so they can get recipes update through their emails
Yes, I forgot about the call to action. I got excited about content creation and repurposing,. lol
Call to action is very essential
I’m creating a video timeline and intend to use short form vids for the navigation. The vids link to the long form video but require subscription/membership to view. Memes and screen shots link to timeline via social media. (pinterest, facebook, google ads)
Youtube, Instagram plays an important role in repurposing content. On a starting point in the content marketing industry, I will leave some educational gaps in between my posts (how-to/tutorial contents) and create redirecting links to the repurposed posts on different platforms, curiosity to know more may lead to attracting more audience on a lot of content.
We have a blog post that is quite similar to another post and is not performing well. Since combining them will not work, I am planning to convert the blog into an infographic and/or video graphics. These can be then posted on our social channels and embedded into the other blog post that is performing better.
Taking some of your most popular blog posts and combining them to create an e-book is an excellent way to repurpose old content. Just make sure to freshen up any outdated information before publishing.
To creating new shaps of my content I will convert the content with all possible content’s formate. Such as,
1. With an E-book
2. Creating an informative video
2. Recording podcast.
4. Make infographics.
5. Powerpoint ppt.
6. Explanation images.
7. Video Graph.
i can create link in my facebook pages and going live with people of same intrests with pollling option in my instagaram pages and after which even webinars and podcasts in which ill make reach my content and ill ask my friends tag about the live session so thatthere will be more leads coming up asking for my podcasts throigh which ill share my work based on the people loving genres.
I can repurpose portion of a blog post into
- infographic
- checklist
- “how-to” guide content offer
- short how-to video
i would repurpose it into;
1. infographic
2. digital training
3. email series
4. podcast
I will make a list of 5 supporting subtopics with keywords.
I will create content for each supporting subtopic.
I will recycle blog content and format it into an ebook, Tuesday morning motivation and a downloadable checklist for entrepreneurs.