Hello @gotmike,
One thing we have helped with clients with who were looking for support in their sales process is to create a separate lead generation pipeline for your Leads, MQLs and SALs. So you can see how you are progressing with outbound efforts. We also create customized list views in Contacts to highlight their engagement and categorize them as needed for campaigns. Then we create custom reports and dashboards to help break down the lead management reporting. We also want to ensure proper visibility for marketing and sales teams.
Happy to chat more in detail if you like.