# High performing email

**URL:** <https://community.hubspot.com/t/high-performing-email/81068>\
**Category:** HubSpot Ideas\
**Tags:** help-resources-community\
**Created:** [May 11, 2023, 9:54pm UTC](https://community.hubspot.com/t/high-performing-email/81068 "2023-05-11T21:54:24Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![MOkorie](https://avatars.discourse-cdn.com/v4/letter/m/5daacb/32.png) [@MOkorie](https://community.hubspot.com/u/MOkorie)\
**Post date:** [May 11, 2023, 9:54pm UTC](https://community.hubspot.com/t/high-performing-email/81068/1 "2023-05-11T21:54:24Z")

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_As a_ professional inbound writer, our email should be appealing to our readers which is why we should follow the buyer’s journey to be able to ascertain the certain way to follow each of our contacts that is sending the right message to the right person at the right time. Doing so shows that our messages are human and that we are treating our contacts as human too.

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**Author:** ![MOkorie](https://avatars.discourse-cdn.com/v4/letter/m/5daacb/32.png) [@MOkorie](https://community.hubspot.com/u/MOkorie)\
**Post date:** [June 7, 2023, 9:26am UTC](https://community.hubspot.com/t/high-performing-email/81068/2 "2023-06-07T09:26:12Z")

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That is creating a human email and helpful so that in the end you’ll turn your audience a happy customers